Bukit Merah | Singapore 110 Bukit Purmei Road Property Type:...Read More
S$ 300,000
8 Weeks
160 sqm
2017
Modern
A modern commercial showroom interior design in Singapore needs to quietly execute three critical roles simultaneously: build immediate brand authority, inspire client confidence, and maintain back-of-house operational efficiency.
Set within the Mapex building at 37 Jalan Pemimpin, this 160-square-meter (1,722 sqft) commercial fit-out by Zenith Arc successfully balances a hospitality-grade client lounge, an interactive residential material library, and a disciplined corporate workspace within a single, unified floorplate.
Unlike a standard corporate office or a pure retail storefront, a commercial showroom serves as a physical sales tool. Every material touchpoint, architectural sightline, and lighting transition works to validate your brand’s premium positioning.
When executing a commercial renovation in Singapore, the layout must pre-sell your capabilities before your consultants open their mouths.
For the 37 Jalan Pemimpin brief, Zenith Arc rejected the standard office layout that treats the reception area as an afterthought. Instead, we split the floorplate using a strict, business-driven ratio:
Front-of-House Experience Zone (60%): Dedicated entirely to customer acquisition. Includes a premium lounge, fully functional show kitchen, custom window-side quotation bar, show bedroom, and full-scale luxury bathroom showcase.
Back-of-House Operational Zone (40%): Engineered for productivity. Houses the core telesales workspace, private management suites, acoustically insulated meeting rooms, and a staff pantry.
The client lounge acts as the primary closing room. To create an immediate impression of luxury, Zenith Arc installed a book-matched Statuario marble TV feature wall, flanked by tinted smoked mirror panels and floating LED-lit display shelving.
To resolve the industrial ceiling height limitations of the Mapex unit, a recessed cove pelmet was integrated with a custom fibre-optic starlight ceiling system. This washes the lounge in soft, ambient illumination, eliminating the sterile glare common in light-industrial commercial spaces.
Running along the extensive frontage windows is a continuous, custom-fabricated high-stool counter bar.
Design Strategy: Choosing a bar-height layout over a traditional closed conference room alters the psychological dynamic of negotiation. Consultants sit beside clients rather than across from them, turning a rigid financial quotation session into a collaborative design workshop.
Unlike static, mock-up showroom kitchens, this installation features fully integrated plumbing, gas-free induction hobs, and built-in appliances.
This zone serves as a real-world demonstration of premium residential carpentry for visiting clients. It showcases:
Aluminium-framed tinted glass upper cabinetry.
Concealed LED-strip plinth and under-cabinet ambient task lighting.
Hard-wearing, seamless mosaic tile backsplashes and anti-fingerprint laminates.
To accelerate decision-making timelines, the showroom features dedicated residential lifestyle mock-ups:
The Show Bedroom: Features a floor-to-ceiling fluted upholstered headboard wall, herringbone timber flooring, and smoked mirror wardrobe slider systems to show space-optimizing storage solutions.
The Show Bathroom: Clad in 600mm × 1200mm book-matched porcelain slabs. This allows clients to appreciate full-scale grout lines, brass hardware finishes under targeted cove lighting, and floor-waste drainage detailing that material sample cards simply cannot communicate.
The transition to the back-of-house operational zone balances cost efficiency with design integrity. The telesales area utilizes an industrial aesthetic featuring exposed soffit ceilings, linear LED industrial battens, and durable acoustic carpet tiles.
Private manager offices use premium acoustic glass partitions, maintaining visual transparency across the sales floor while ensuring total sound isolation for sensitive business discussions.
Hacking & Structural Works: Precision partition demolition, new structural opening cuts, sub-floor levelling, and mezzanine load-bearing evaluation.
Mechanical & Electrical (M&E): Installation of dedicated distribution boards (DB) for high-load kitchen appliances, re-routing of commercial HVAC air-conditioning ducting, and integration of automated low-voltage lighting control panels.
Plumbing & Wet Works: Professional core-drilling, waterproofing for the live show bathroom and kitchen layouts, and trap routing in accordance with PUB standards.
Custom Carpentry & Glazing: In-house fabrication of all book-matched panels, fluted features, frameless glass partitions, and smoked mirror finishes.
Managing an office or showroom fit-out requires a commercial contractor who understands corporate compliance, supply chain logistics, and strict project timelines.
BCA Registered & Licensed: Authorized to execute complex structural and A&A works for commercial real estate in Singapore.
CaseTrust Accredited: Providing absolute financial safety with fully protected renovation deposits under Singapore’s premier consumer protection scheme.
4-Time Qanvast SuperTrust Winner: Recognized consistently for verified track records, design excellence, and transparent pricing models.
Direct In-House Teams: By utilizing our own specialized tiling, carpentry, and electrical teams rather than unpredictable third-party subcontractors, we maintain absolute control over build quality and deadline precision.
Commercial renovation costs vary based on classification, material finishes, and M&E complexity. A basic commercial office fit-out in an industrial unit or business park typically starts in the lower five-figure range per zone. However, premium, fully-customized showroom environments like 37 Jalan Pemimpin—which require structural marble work, extensive custom joinery, live plumbing, and specialized architectural lighting—command a higher investment. Zenith Arc provides transparent, itemized bills of quantities following an initial site inspection.
A comprehensive turn-key design, build, and fit-out of this scale typically requires 10 to 14 weeks from final design sign-off to handover. Timelines are highly dependent on long-lead material items (such as imported natural stone slabs) and the approval speed of necessary building management or regulatory submissions.
Cosmetic interior upgrades generally do not require formal authority clearances. However, structural modifications, layout changes affecting fire egress paths, adjustments to public utility plumbing, or modifications to building facades necessitate official submissions to the Building and Construction Authority (BCA), Urban Redevelopment Authority (URA), or Singapore Civil Defence Force (SCDF/FSSD). Working with a licensed contractor like Zenith Arc ensures all compliance pathways are managed correctly from day one.
Whether you are scaling an 80m² boutique office or engineering an 800m² corporate experience space, your physical environment directly impacts your bottom line. Partner with Singapore’s trusted commercial interior design experts.
Contact Zenith Arc today for a detailed floorplan diagnostic and budget analysis.
